Beacon Health: Identity & Go-to-Market

Healthcare startup needed clarity and trust at launch. We delivered a strategic identity and messaging framework that accelerated enterprise sales.

Challenge: Beacon Health, a new entrant in the crowded telehealth space, faced a perception problem: how to inspire trust with both patients and institutional partners before their first product launch.

Approach: We began with deep stakeholder interviews and market analysis to uncover what “trust” meant to both audiences. From there, we developed a flexible identity system — logo, color palette, and typographic guidelines — that signaled both clinical authority and approachability.

We created a messaging framework that unified tone and terminology across the website, sales presentations, and onboarding materials. A trust markers kit was embedded into their sales cycle to reassure decision-makers at critical moments.

Result: The launch campaign rolled out on time, with a clear visual and verbal identity. Enterprise pilot approvals accelerated, shaving months off the anticipated adoption curve.